In the last few years, gin has become something of a celebratory on shelves across the country. There are more gin variants than ever before and consumers are increasingly attracted to the idea of craft gins. However, that increasing number of gin varieties means that competition among brands is fiercer than ever before. A gin bottle label can make or break a brand.
So what does a gin distiller need to make its product stand out from the crowd?
Firstly they need to form a partnership with a great printer or designer. The options as regards bottle design or a simple printed label are almost endless. However, one approach is to take a long hard look at the timeless classics. the visual appeal of a classic gin label doesn’t scream new – it shouts pedigree. For those who like their gin, the classics are always best. It may not need to be infused with the herb of the month or have any additives that obscure its nod to the gin that has been a stapler of any liquor cabinet for 100’s of years.
The best gin bottle labels are those which may not have the flourishes of newcomers. They state where the gin is made, the alcohol content, and the story behind the distiller. Aside from statutory requirements, that story is all-important. It needs to excite the imagination of the gin lover and motivate them to perhaps try something new.
Appealing to the eye and the imagination is the key to making those bottles fly off the shelf. A great designer can help to make that a reality. Don’t ignore the possibilities of new papers and printing methods – but the most successful gins on the market keep their labeling simple. It doesn’t have to be flashy to stand out from the crowd.